Monthly Archives: November 2014

Is your marketing segmenting, listening & responding fast enough to customers’ evolving needs?

Happy to share a Guest blog by Sarajit Jha – on a topic that truly resonates with us. As marketers, we urge businesses to understand their customer segments better. Whether you’re shaping up your value proposition or drawing buyer personas or chalking out communication / messaging strategies – the very foundation of all that is […]


How to do “more” Marketing with fewer people

“I wish I had more time and more money” – this is something we eternally hear entrepreneurs and business heads saying a lot! If you are one of these people, be assured that help is at hand. Read on to know how to get more hands and brains to work for your business, allowing you […]