7.3 billion is the approximate population of our globe. Facebook, as per the latest stats, has 1.3 billion registered users (and Facebook is banned in China!). One sixth of the world’s population is hungrily consuming, sharing, interacting and discarding content on the Internet. We are all talking about ourselves, our families, our loved ones, sharing […]
When you think of all the time the writer takes to create a “quick repartee” in literature, you cannot help but wonder if it was all that “quick” after all! However, when you read the Metaphysical poets or Shakespeare you are amazed at the available “wit on demand”. I would like to compare that […]
When brands and businesses begin life on social media, they tend to do so with caution. They pick one tool, try it to get their feet wet and then wait to see what happens. It is quite natural that a brand wants to test a few channels of marketing without a brand-wide commitment from the […]
One of the greatest challenges for a Brand, is to be able to connect with its desired Target Group (TG); more so today, with the explosion of online and social media marketing clamouring for mind share. So how can your brand rise above the noise and be heard, given various time, money and resource constraints? […]
