Category Archives: Inception Business Services

The 4 Facets Of Effective Brand Communication

The other evening my husband and I were having a conversation about persuasion. He happens to be a lawyer, and I, a marketer, and therefore, the art of persuasion is something we consider to be of primary importance. A lawyer who wishes to win a case, must be able to persuade the Judge or the […]


Case Study: The Red Elephant Foundation – MyWorld / Post 2015 Agenda

Social Media has the power to change how civil society participates and influences causes and issues they deeply care about. Leveraging Social Media for the My World Campaign Set up in June 2013, The Red Elephant Foundation’s work has pivoted around social media and digital media, as it works through storytelling and interactive engagement online. […]


Digital Media Campaigns and Movies

Did you change your profile picture to include the light saber? Regardless of whether one has seen the original installments of Star Wars or not, today, the world has so ubiquitously come to know of the film – even millennials born way after the movies released – thanks to a clever digital media campaign. From […]


Case Study: Paper Boat – Quenching thirst by rekindling memories

What was the campaign about? Paper Boat is a brand of traditional Indian juices and drinks by Hector Beverages. What caught our key about this young, vibrant brand is the emotional connect it has made with consumers in a short span of time. Not an easy task, given the large budgets of some alternate / […]


Brand Platforms – Some Indian Examples

In an earlier post, we explained how we believe Brand Platforms can be leveraged in the era of social media. In this post, we share specific examples of Brand Platforms, which have worked very well in India and have captured public imagination in recent times. What we mean by Brand Platform: While the general connotation […]


Inception Day 2015, Gurgaon

Inception Business Services proudly presents Inception Day 2015 – an annual event connecting business owners, entrepreneurs and marketers. What’s on this year: Panel discussion on New age marketing such as Inbound, Content, Digital and Social Media marketing; Keynote address; and Launch of our eBook featuring Indian brands and businesses that have made New age marketing […]


WHAT SOMEONE MEANS WHEN THEY SAY, “I WANT A NEW WEBSITE”?

I am sure many of us have woken up one fine morning and felt, I am not looking right! Perhaps a dire change of wardrobe is needed, maybe a new haircut, maybe it’s the glasses that need changing or could be a great tattoo. A need for personality change or improvement applies not just to […]


Marketing -Fodder for Sales

In a meeting, a wise gentleman once summarized my marketing pitch for the company, made a few calculations, saw the ballpark investment I was asking him to make and exclaimed “I don’t even pay my sales guys that much!” In my personal opinion that is the exact exclamation that determined the destiny of his brand. […]


How to do “more” Marketing with fewer people

“I wish I had more time and more money” – this is something we eternally hear entrepreneurs and business heads saying a lot! If you are one of these people, be assured that help is at hand. Read on to know how to get more hands and brains to work for your business, allowing you […]


Who needs a CMO

Being a Consulting & Outsourced Marketing firm, we at IBS get to meet business owners with varying sizes and types of businesses – from bootstrapped start-ups to profit-making mid-sized companies and even the large companies. One of our key observations is that, no matter what the scale of the business, marketing as a function and […]