Category Archives: Uncategorized

Digital Marketing – The Garmin for Marketers

    Imagine you’re driving in a new city and there is no GPS, Google maps or Garmin. All you have is a plain old roadmap! So, how does the drive go? Seems old school in this day and age right? We draw the same parallel between traditional media marketing and digital marketing, where the […]



5 Hacks to Improve ROI on Facebook Spends

For businesses that have invested in social media, there is a strong need to understand and improve the return on investment (ROI). As marketers, we spend a fair bit of time on this subject and we believe that ROI is an important aspect while making decisions about incremental spends on social media. While ROI considerations […]


5 Key Email Metrics You Need to Start Tracking

1. Open Rate Open rate is an indication of how many people in your target audience thinks your email is worth their attention. Simply put, it is the number of people who opened your email. When seen in comparison to past email campaigns, this metric is a great way to understand what subject lines, email […]



Social Media for Brands – How do you decide

Marketing online might conjure up images of building a presence across multiple platforms. With everyone and their neighbour getting online, there is a lot of emphasis on finding a way to stand out in the crowd. But, this shouldn’t be the sole factor in motivating a brand to build its presence on every imaginable social […]


Case Study: MakeMyTrip – Empowering the Indian Traveller

What’s the campaign all about? MakeMyTrip.com is the pioneer that kicked off the online travel revolution in India by allowing users to book tickets on flights and to arrange for hotels and accommodation across the world. The Indian travel industry found a revolutionary addition in the form of convenience in planning and arranging for trips […]


There’s nothing FREE about it. That’s BASIC.

If you’re here with hazy to vague knowledge on the Free Basics debate, let’s start by jogging your memory on what Net Neutrality is by directing you to our earlier post on the topic. The significantly hyped up Free Basics programme from Facebook has run into quite a bit of trouble, particularly around those who […]


Case Study: Urban Ladder – Beautiful Homes start here

In a short span of four years, many of us in India have latched on to online shopping for home décor and furniture. The birth and growth of Urban Ladder is intertwined with this change. Offering everything from accessories to full-fledged practical pieces of furniture directly up to the customer’s doorstep, Urban Ladder has redefined […]


Case Study: Coca Cola – Open Happiness through Music

What is Coke Studio all about? Coke Studio is an initiative to bring music of different genres together in a mellifluous mélange by the world’s largest beverages company, Coca-Cola. Originally the concept of a Brazilian show called Estudio Coca-Cola, the idea was repurposed for the subcontinent with India and Pakistan having their own versions. The […]