Ever noticed the brand of laptop or smart phone someone uses and extended the brand image in your perception of the person? Maybe seen someone wear or carry a specific brand of shoes or bag and instinctively associated brand traits with the person? If you have never, well…you are clearly an exception! One of the […]
Inception Business Services proudly presents Inception Day 2015 – an annual event connecting business owners, entrepreneurs and marketers. What’s on this year: Panel discussion on New age marketing such as Inbound, Content, Digital and Social Media marketing; Keynote address; and Launch of our eBook featuring Indian brands and businesses that have made New age marketing […]
In early February we shared with you a list of Dos for you to get Facebook-ready. Around then, some of the revised guidelines for Brand/ Business pages on Facebook (announced in Nov2014) came into effect. These changes do affect the way users get to see ‘Brand Content’ on their Newsfeed. As marketers, we have been […]
7.3 billion is the approximate population of our globe. Facebook, as per the latest stats, has 1.3 billion registered users (and Facebook is banned in China!). One sixth of the world’s population is hungrily consuming, sharing, interacting and discarding content on the Internet. We are all talking about ourselves, our families, our loved ones, sharing […]
When you think of all the time the writer takes to create a “quick repartee” in literature, you cannot help but wonder if it was all that “quick” after all! However, when you read the Metaphysical poets or Shakespeare you are amazed at the available “wit on demand”. I would like to compare that […]
One of the greatest challenges for a Brand, is to be able to connect with its desired Target Group (TG); more so today, with the explosion of online and social media marketing clamouring for mind share. So how can your brand rise above the noise and be heard, given various time, money and resource constraints? […]
As a marketer in a business-to-business (B2B) company, have you been wondering if a newsletter is necessary for your organisation? Or have you launched a newsletter but you are not really sure of what to expect from it? Even in this era of social media, email newsletters are one of the most effective and cost-efficient […]
I am sure many of us have woken up one fine morning and felt, I am not looking right! Perhaps a dire change of wardrobe is needed, maybe a new haircut, maybe it’s the glasses that need changing or could be a great tattoo. A need for personality change or improvement applies not just to […]
Happy to share a Guest blog by Sarajit Jha – on a topic that truly resonates with us. As marketers, we urge businesses to understand their customer segments better. Whether you’re shaping up your value proposition or drawing buyer personas or chalking out communication / messaging strategies – the very foundation of all that is […]
