Tag Archives: Social media

Digital Marketing – The Garmin for Marketers

    Imagine you’re driving in a new city and there is no GPS, Google maps or Garmin. All you have is a plain old roadmap! So, how does the drive go? Seems old school in this day and age right? We draw the same parallel between traditional media marketing and digital marketing, where the […]



Facebook Algorithm Change – What it really means

In early February we shared with you a list of Dos for you to get Facebook-ready. Around then, some of the revised guidelines for Brand/ Business pages on Facebook (announced in Nov2014) came into effect. These changes do affect the way users get to see ‘Brand Content’ on their Newsfeed. As marketers, we have been […]


Crowdsourcing

7.3 billion is the approximate population of our globe. Facebook, as per the latest stats, has 1.3 billion registered users (and Facebook is banned in China!). One sixth of the world’s population is hungrily consuming, sharing, interacting and discarding content on the Internet. We are all talking about ourselves, our families, our loved ones, sharing […]


Are You FB Ready?

When brands and businesses begin life on social media, they tend to do so with caution. They pick one tool, try it to get their feet wet and then wait to see what happens. It is quite natural that a brand wants to test a few channels of marketing without a brand-wide commitment from the […]


Brand Platforms -In the Era of Social Media

One of the greatest challenges for a Brand, is to be able to connect with its desired Target Group (TG); more so today, with the explosion of online and social media marketing clamouring for mind share. So how can your brand rise above the noise and be heard, given various time, money and resource constraints? […]


Is your marketing segmenting, listening & responding fast enough to customers’ evolving needs?

Happy to share a Guest blog by Sarajit Jha – on a topic that truly resonates with us. As marketers, we urge businesses to understand their customer segments better. Whether you’re shaping up your value proposition or drawing buyer personas or chalking out communication / messaging strategies – the very foundation of all that is […]