About our ICP Workshop

A 3–4 part workshop for B2B founders, CEOs, and CXOs launching new products/services. Run by Inception’s expert marketers—using proven frameworks

Request a Custom Workshop

Do you need this
ICP workshop?

IF YOU ANSWER YES TO EVEN ONE, THIS WORKSHOP IS FOR YOU

Too many marketing dollars wasted on non-ICP audiences.

Team alignment on who the “real customer” is feels weak.

Difficulty attracting high-value clients (ATV/CTV).

Messaging feels cluttered, generic, and low-conversion.

Who should
attend this workshop?

Founders and Cofounders, Core team/CXOs, Sales Head, Marketing Heads.

What You Get in our ICP Workshop

This workshop series delivers sharp ICP clarity so your marketing
speaks directly to decision-makers’ pain points and buying triggers.

SESSION 1

Key Segments & ICP Foundations

SESSION 2

Firmographics, Technographics & Buyer Personas

SESSION 3

Pain Points, Triggers & Messaging Framework

SESSION 4

Final ICP, Customer Journey Map, Messaging Toolkit

Format: 4 intense, interactive sessions with live instructional guidance.
Typically, after Sessions 1 to 3, there will be approx. 4-5 hours of internal work to be done by the client’s team before the next session.

WOrkshop Outcomes

A complete ICP & journey map ready for GTM execution.

  • Clarity & Focus in marketing efforts.
  • Higher likelihood of winning better ATV/CTV clients.
  • Decluttered marketing
  • Save time and cut spends on poor-value profiles.
  • Messaging that resonates with exact pain-problem-solution fit.

From our workshop diaries

One of the first steps in our engagement with Inception was the buyer persona mapping. It allowed us to really break down our potential client’s org structure, where their wallet lies, who holds the pen, who influences vs who can create hurdles vs. who decides.
Ultimately it translated to a clear buyer motivation matrix and also the end-user motivation matrix. We use those learnings till date in our sales process and also client success management process.
Kunal PancholiFounder, BigYellowFish
The recent ICP workshop you conducted for WEGoT was incredibly beneficial in helping us to refine our client profile and customise our pitch to better resonate with specific clients. The insights provided regarding which segments to target and the most effective approaches were particularly valuable.
Vijay KrishnaFounder & CEO
WEGoT Utility Solutions Private Limited

Request a Custom ICP Workshop