Who is a Marketer
A marketer is part psychologist and part storyteller. When you add other dimensions like creative thinking, analytical bent of mind, insatiable curiosity, untiring quest for learning and a fundamental interest in people, you will understand that a marketer is a multi-faceted being with a very interesting job.
Every single person at Inception is a marketer.
Are you a Marketer
At Inception, we welcome both aspiring marketers (freshers) and experienced marketers from diverse backgrounds. More than what you have studied, we are interested to know if you are passionate about marketing.
To succeed as a marketer at Inception, you need to be or have the following:
- Great Communication (written and oral)
- Ability to research and process information
- Connect the dots to derive insights
- Sound foundation in marketing principles
- Engaged learner
- Detail oriented multi-tasker
- Consultative mindset
- A Strong Work Ethic
- Collaborative Team Player
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Featured Marketers
Click to read the stories of some of the aspiring marketers who launched their marketer careers at Inception. Watch this space for more marketer stories.
Sujani Dwarak
Project Associate to Assistant Manager to Project Manager at Inception, 2014-2017
SCHOOL: Northwestern University, Illinois, USA
PROGRAM: Masters in Integrated Marketing & Communications
More than a workplace, I personally would like to refer to Inception as my alma mater. This is because everything that I know about marketing today stems from my learnings and foundation laid during my time at Inception.I was surrounded by great mentors, got to work on some really amazing projects spanning varied industries and I enjoyed being part of a conducive learning environment. With so much work going on, Inception was also a fun-filled workplace. I couldn’t have asked for a better place to start my career and prepare for my masters.
-Sujani
Priyanka Rajagopalan
Project Associate to Assistant Manager at Inception, 2016-2018
SCHOOL: Singapore Management University
PROGRAM: Masters in Management | Class of 2019
2016: Graduating from Journalism, a branding module in University piqued my interest in Marketing. Before applying for Masters, I wanted some real-world industry experience, to learn more and also understand if this is where I fit in the professional world. Deciding to work in IBS was a no-brainer – it was a new-age marketing firm. I would be given the opportunity to contribute at multiple levels, work alongside people who were extremely passionate about marketing (and as it happens Swiggy!). From Day1, I was mapped to multiple accounts, involved in direct client
servicing, encouraged to show ownership. My learning was across – social media, digital, consultancy, strategy, and more. I soon was clear- this is the area I wanted to grow in. It was amazing to get support for my masters by way of study leave (for GRE), Letters of recommendation. I had a resume that just wrote itself thanks to the experience I had gained. I was accepted into top-ranked programs of my choice in Marketing Management both in Europe and Singapore. 2 years & 15 B2B/B2C brands later – I can say with conviction I will carry the learning & memories
from Inception for life.
-Priyanka
Sanjana Gautham
Project Associate to Assistant Manager at Inception, since 2016
SCHOOL: Indian School of Business (ISB)
PROGRAM: Post Graduate Program in Management (MBA), Class of 2020
I joined Inception as a Project Associate in July 2016. I was drawn to IBS because of its refreshing new-age take on marketing and the culture that focused on continuous, innovative learning – right from the top brass to the newest recruit.
From the get-go, I was involved in a range of projects that exposed me to the range of marketing services offered by IBS. Digital marketing, social media marketing, branding, marketing consultancy, go-to-market strategy, inbound marketing – these are just some of the areas I’ve worked on, for a number of really interesting clients across sectors.
The multiple cherries on top were the great mentorship which gave me clarity about my higher studies options, the vital study break which helped me do well in competitive tests, and recommendation letters and guidance which enabled me to get into a globally high-ranked B-school. I will surely take the strong foundation, work ethic, and innumerable learnings from here into my MBA and beyond!
-Sanjana
