Introducing
Research & Insights Marketing
...solving marketing challenges using research insights
Executed with a marketer hat, tight timelines and lean budgets.
Unlike time-consuming, budget-intensive traditional market research, Insights Marketing is dynamic and growth-oriented. We deliver tangible insights to optimize marketing investments for B2B and B2C businesses of all sizes.
- B2B Research Solutions
- B2C Research Solutions
- Success Stories
B2B Research Solutions
B2B Research Solutions
Customer-centric, multi-channel insights to catalyze your B2B brand marketing strategy
Launch Brand
Go to market with a winning marketing plan that brings the best of human-centred messaging and channels to suit your audience
Customer Sentiment Analysis
Understand how your TG responds to emotion-led messaging, what matters to them, how to build your brand tonality
Category Analysis
Learn from category trends to position your brand as a highly relevant offering
Competitor Analysis
Learn from your competition brands to find high potential, open spaces in the market to occupy and build a distinct brand story
Trends Analysis
Decode market direction to forecast shift in consumer sentiment and brand evolution
Brand Archetype Building
Get to the emotional core of your brand based on who you wish to appeal to, and what you want to inspire in terms of customer behaviour
Differentiate Brand
Help your B2B offering stand out with a distinct brand personality, in an increasingly emotion-led market
Customer Journey Mapping
Uncover customer pain points, needs and ways to address these in a way that creates lasting brand connect
Semiotic Analysis of Competition Brands
Decode the visual and linguistic design elements that the category uses in order to appeal subliminally to customers
Social Media Benchmarking
Understand how the category leverages social media to tell human-centred brand stories that land with the TG, and adapt the trends to tell your brand story better
Grow Brand
Grow your TG/talent pool by consolidating your brand strengths: Attract the right talent, and boost & retain the right teams through communicating effectively
Evaluate and Articulate EVP
Uncover the Why, ie the founding Purpose and values of your organization to build emotionally resonant messaging that draws talent with shared values
Benchmarking Competition
Inspiration from the market on how to best use different channels for employee engagement
B2C Research Solutions
B2C Research Solutions
Customer-centric insights to super-charge brand engagement
Launch Brand
Market a new product by defining its Purpose, in a way that helps it own a distinct space in the market OR enhances an existing portfolio (align brand stories)
Trends Analysis
How the category defines itself in terms of consumer anxieties it solves for
Culture Code Analysis
Delving into deeply coded cultural meanings and associations of the product/category that are relevant to the TG, giving it emotional edge
Brand Archetype Analysis
Get to the emotional core of your brand based on who you wish to appeal to, and what you want to inspire in terms of customer behaviour
Grow Brand Connect
Enhance love for your brand amongst your audience by delving into your brand’s DNA, and uncovering what (and how) to highlight through marketing
Surveys, FGDs, Depth Interviews
Robust qualitative methods to gauge the pulse of your TG
Channel Analysis
Understanding how communication channels are received by your TG, and how brand communications translate
Brand DNA Mapping
Uncovering what makes your brand tick with your TG - and ways to build on the connect
Refresh Brand
Help your brand ride the zeitgeist, and stay relevant and engaging for your shifting customer base
Surveys, FGDs, Depth Interviews
In-depth qualitative methods to understand what customers associate your brand with, and why
Semiotic Analysis
Decoding the visual and linguistic elements that work for your brand and your competition brands
Brand Archetype Analysis
Revisit and redefine the emotional core of your brand based on who you wish to appeal to and how you wish to be perceived
Success Stories
Success Stories
Employer Branding for a leading global data analytics firm
Helped the high-growth, rapidly expanding data analytics company shape its employer brand in order to attract and retain skilled data scientists - a category of workers who are in large demand but very low in supply.
Brand positioning for a leading engineering plastics company
Developed viable, differentiated brand positioning approaches based on research into the global market, competition brand strategy and customer needs. From our recommendations, the client picked one of the positioning approaches that has now set the tone for their market strategy.
Brand Launch of India’s first outbound experiential travel operator
Market, competitor and travel trends research study, where the insights led to designing a unique travel product offering at the right value point for the target audience. The brand has become one of the fastest growing experiential travel service providers in India.
Building out a leading media house’s brand campaign
Validated the messaging pegs in the creative campaign with the target audience, and distilled insights from research to recommend suitable themes for greater brand connect, to reinforce the brand as a market leader and one that is deeply connected with the community.
Consumer perception study to refresh a leading mass apparel brand’s strategy
Our insights enabled identification of potential triggers for differentiation, allowing the brand to make considerable changes to packaging, branding and store experience to address the consumer perceptions uncovered during our research.
Social media competitor analysis to differentiate marketing for a leading industrial equipment manufacturing brand
The research study helped craft a social media marketing strategy for the brand which not only built on the brand’s core strengths and values but also stood out as truly differentiated from the market. This included fleshing out the social media roadmap with content categories, distribution, and campaign ideas.
