- Inbound Marketing
- Inbound Services
- How we work
- Success Stories
- Packages
Inbound Marketing
Grow your customer base multi-fold with our Inbound marketing solutions. Make the most of your HubSpot investments with the right content marketing and promotions strategy.
Attract your prospects and customers through conversations that interest them and solve their problems.
Engage with your prospects and customers by leveraging the right tools and insights in the most cost effective way.
Delight your customers by supporting them through their buyer journey with memorable and useful content.
Our Inbound Methodology
Our services are geared around the HubSpot Flywheel with a focus on attracting, converting and delighting your customers.
To learn more about the Flywheel model, click here.
Inbound-wired
Our marketer thinking is Inbound-wired. This means we approach every marketing challenge from an Inbound perspective, allowing us to deliver actionable insights that improve marketing performance for our clients.
Outcome-focused Marketing
Our strength lies in the ability to view marketing challenges and goals through the lens of Inbound and create sharper, more relevant messaging across media. This helps our clients grow their business by reducing cost per customer acquisition.
Driving Marketing Momentum
In a nutshell, our Inbound approach starts with creating the buyer personas for a specific product/service, crafting marketing communication that is targeted to this audience, applying Inbound principles to promote the content and directing engagement strategies that delight customers and drive marketing momentum.
Our Inbound Marketers
Every marketing project has multiple moving parts. With the right team composition that balances skill and experience, our experienced marketers help our clients achieve incredible results. With a 100% Inbound certified team, trained to work with the Flywheel framework, you can outsource your entire Inbound implementation, or parts of it, to us:
Inbound Marketers
Build the Inbound marketing strategy, content and promotion strategy and execution
Digital Specialist
Set up the HubSpot platform, lead generation engine and dem-gen strategy along with data analysis for ongoing performance management
Project Director
Overall project leadership with a focus on marketing metrics and progress on deliverables and results
Content Marketer
Create content to communicate the right message at every step of the buyer’s journey - landing pages, website content, social posts, blogs, emailers and more
Design Marketers
Design your webpage and content for the desired visual impact that resonates with the audience and aids in effective messaging.
Inbound Services
Our services are geared around the HubSpot Flywheel with a focus on attracting, converting, retaining and delighting your business’ customers. Based on your marketing goals, we customize a plan for your business that works across the buyer’s journey.
Strategy
Complete strategy to help you reach your goals
Digital Roadmap
Inbound
Marketing
Social Media
HubSpot Onboarding
End-to-end HubSpot onboarding and implementation to complete leverage of the software
Technical Implementation and Setup
Buyer Persona Development
Lead Forms and Flow
Lead Nurturing and Automation
Chatbot Implementation
Automation
Template Design
Keyword Planning
Enablers for Inbound Success
Targeted tools to improve Inbound marketing
Customer Journey Mapping
Brand Positioning
Competitor Analysis
Website Development
Project Management
SEO
Campaign Planning
Website Audit
Dipstick Surveys
Content Audit
Landing Pages
Online Advertising and Discovery
Grow traffic at every stage using advertising
Paid Social
Email Marketing
Google Adwords
Display Ads
Influencer Marketing
Online PR
Native Advertising
Digital Ads
Content Marketing
Publish content that provides solutions to your customers
Marketing Collaterals
Videos
Blogs
Social Media
E-Books
Case Studies
Mobile Messaging
How We Work
CONVERSATION
We understand your marketing goals.
We talk to key decision makers and stakeholders in your business to get a clear understanding of your needs and goals.
AUDIT
We evaluate successes and gaps in your current marketing efforts.
We review your website, social media and other marketing platforms to determine which areas require optimization from the perspective of Inbound marketing goals.
SCOPING
We create an Inbound marketing plan to help you reach your goals.
We determine the means and metrics to achieve your Inbound goals. This includes the finalisation of the KPIs, budgets and specialists for the project.
MEASUREMENTS
We form measurable insights to effectively reach goals.
We fine-tune the metrics that can help you evaluate periodic performance and make informed decisions to further optimize your marketing efforts.
PLANNING
We carefully chart out an action plan with a set timeline.
We create and document detailed project plans to help drive results geared toward your specific goals, track progress and prioritize strategically.
EXECUTION
We innovate and create the ideal content.
Whether you need a single ad or an email marketing plan, to run an online campaign or create content for social media channels, we deliver content perfectly curated for your target audience.
Success Stories
Inception, over the years, has helped several companies reach their potential through impact digital marketing. Our clients have gained multi-fold growth over time and continued to grow with the help of our services.
Grande Bay Resorts and Spa
With an inbound marketing strategy that combined keyword optimisation, landing pages and regular Google PPC campaigns, we have generated 600+ leads for Grande Bay's corporate team outings over the past 11 months.
- 2X increase in leads for Corporate Bookings via Google PPC Ads
- 22% reduction in overall cost per lead
- 1.5X increase in organic website traffic
- 6X growth in number of clients across 4 centers
- 15-20 online leads generated per day
Quad Fitness
Applying the principles of Inbound, content-rich website, specific service landing pages and paid social across Facebook and Instagram, we have helped them grow across service lines steadily over 3 years till date!
Mass Retailer Brand
Planned single & multi-image emailer campaigns to help drive engagement, repeat purchases and referred sales from a rapidly growing shopper list. Meticulously planned with a combination of both creative thinking and digital marketing best practices, these campaigns helped improve the domain performance for email, contributed to growing e-comm sales, and reinforced customer loyalty to the brand.
- 4X increase in emailer click rates
- Appx. 200k sales revenue with a cadence of 8 emailers every month
- 0 to 700 leads in just 100 days for a newly launched travel operator that specialises in custom experiential travel packages for Indian travellers.
Travel XS
With the right Inbound enablers (landing page, social media strategy, optimised website content) and a well planned promotion plan (paid social and Google PPC), the Inbound engine kicked in from day 1 for this travel operator
SSN School of Advanced Career Education
Spearheaded a pure-digital Inbound marketing strategy to fulfill admission goals for the PG Program in Analytics and Data Science. Using a combination of SEO, paid social, PPC, and very clear messaging to the target audience, we have successfully exceeded admission goals for the past 3 semesters.
- 46X increase in leads for analytics course at 17% of original cost
- CPR of between ₹45 – 65 for avg. transaction value of ₹3500.
- Sales of ₹3.2M for paid social spends of ₹0.1M
Multinational Footwear Brand
As social brand custodians, we initiated web sale conversions for different product lines using paid social. We applied Inbound principles to create sharper, targeted audiences (lookalike audience from purchases; remarketing to website visitors) and matching the right creative assets to each specific buyer persona to achieve consistently growing e-comm sales.
Packages
Value
Marketing solution designed to give early success for Hubspot Freemium business users using a low-risk/low-cost services model for businesses in early stages of inbound marketing exploration.
Activate
Foundational marketing support for early-stage Hubspot user for a comprehensive set-up onto the HubSpot platform and activate the inbound lead generation engine.
Grow
Growth-hacking marketing solutions to help existing Hubspot users to leverage inbound marketing for ambitious growth goals. This solution targets helping businesses achieve 60-70% HubSpot Utilization.
Accelerate
Proven marketing solution aimed to build momentum and achieve accelerated growth through customizated power booster campaigns. This solution targets maximizing Hubspot Utilization.
Ready to move beyond spreadsheets to a marketing platform but preserving spending power for campaigns rather than platform costs?
New to Hubspot and still struggling with inbound basics? Need expert guidance in kickstarting your inbound journey?
Have your key assets in place but still struggling to scale your inbound success?
Do you want to fast-track your growth?
Each solution stack is geared to meet the typical needs and budgets of users based on the stage of their inbound marketing journey they are currently in. Pick a plan, select the add-on services to create a customized inbound marketing solution for your business.
Strategy | |
| Digital Roadmap | |
| Inbound Marketing | |
| Marketing | |
| Social Media | |
HubSpot Onboarding | |
| Technical Implementation and Setup | |
| Buyer Persona Development | |
| Lead Forms and Flow | |
| Automation | |
| Chatbot Implementation | |
| Lead Nurturing | |
| Template Design (Form/ Emailer) | |
| CRM Setup | |
Enablers for Inbound Success | |
| Customer Journey Mapping | |
| Brand Positioning | |
| Website Development | |
| Project Management | |
| Campaign Planning & Execution | |
| Website Audit & Fix | |
| Content Audit | |
| Landing Pages | |
Online Advertising and Discovery | |
| Email Marketing | |
| Influencer Marketing | |
| Online PR | |
Want to get more out of our Inbound Marketing Solutions? Add on any of these services at an additional cost.
Add-on Digital Services
SEO | Keyword Planning | |
Paid Social | Campaign planning, Creatives and Content, Ad promotions and monitoring | |
Digital Ads | Google Adwords | |
| Search & Display Ads | ||
| Native Advertising |
Add-on Marketing Services
Research | Dipstick Surveys | |
| Competitor Research | ||
Communication / Collateral Design | Blogs, Videos, Social Posts | |
| Case Studies, E-books, Brochures |
