Team

Pavithra

Pavithra Charan

Managing Partner

A Marketing & Management professional with a keen interest in people and passion for ideas, Pavithra moved from being a Banker & Wealth Management professional to entrepreneur. Working with start ups, Brand management, Customer engagement, Content creation are among areas of work that most excite her. She loves music across multiple genres incl Carnatic music & Classic rock. She enjoys reading, movies and travel.

Aarthi Srinath

Managing Partner

Aarthi is a marketing specialist with over 14 years of experience spanning Marketing, Business Development, Corporate Marketing, Employer and supply-side marketing and branding. She has helped Fortune 500 companies and vibrant start-ups formulate and execute their marketing plan. Her passions outside work include cycling, cooking and travel- She is the fastest amateur woman cyclist in Chennai!.

Anusha Kousik

Partner, Centre Head – Chennai

Anusha is a multi-tasking marketer with a demonstrated history of working with clients right from the concept stage through strategy, execution and revenue generation. She takes pride in the fact that she goes beyond the regular client-consultant relationship to being an extension of their team. A foodie, her interests include reading, music and contemplating life’s many complications.

Kriti Mukherjee

Partner, Centre Head – Gurgaon

Kriti is a solutions-focused Marketing & Communications Professional with proven success in not only revenue performance, but also in customer service, satisfaction and retention. As a marketer, her work has traversed concept, strategy, tactical implementation and ROI management and she heads Inception’s team in Gurgaon. When she isn’t working, Kriti likes to daydream, read, drink martinis and listen to music.

Aarushi Mukherjee

Project Director

A global citizen with 11 years of work experience in creative brand strategy & digital communication for international brands. Aarushi has created and managed blogger & influencer communities and activated brand campaigns with 1500+ content creators across India. She is an avid explorer of different cultures having lived in California, New York, Barcelona, and Amsterdam; and through her travels to 14 countries and counting!

Team info

Jonathan Kennedy

Asst.Manager – Marketing

With 3.5 years of experience in digital marketing and an MBA Marketing Graduate, Jonathan loves brand building and management. When not at work, Jonathan can be usually found with his guitar or gaming. He is also passionate about community building, Japanese culture, and food.

Preeti S

Asst.Manager – Marketing

After one year of working in payroll and tax, she found her true calling in marketing during her MBA, since then her love for marketing has only grown. She loves interacting with people and is always ready to learn new things. All she needs is good music, some chai and she can survive the toughest battle!

Asst.Manager – Marketing

Harshal Bathija

Asst.Manager – Marketing

An Accounting & Finance Graduate, Harshal was (read: will always be) fascinated by the journey of a Business to a Brand via impactful marketing and advertising. A writer at heart, she found her passion in Content Marketing and there’s no looking back since! Among other things, she enjoys Books, Yoga, Coffee, and Cinema.

Jahnvi Gupta

Asst. Manager – Marketing

It was during her master’s that Jahnvi developed an interest in marketing and brand building. Her constant curiosity to know the ‘why’ or ‘how’ behind anything and everything, eventually led her to pursue this field. She has an avid interest in all things creative, and is always up to learn something new. When not working, she can be found listening to music, watching movies, reading and dreaming about her next vacation.

Priyaa MN

Digital Marketing Specialist

Priyaa is a Marketing Master’s graduate with 5 years of industry experience. Her passion for the field has enabled her to contribute towards digital marketing for tech giants such as Apple, and other popular brands across industries such as FMCG, E-commerce, Education, Hospitality, etc at agency and start-up levels in India and UK. With a diverse skill set, perseverance, and a commitment to work, Priyaa combines extensive digital expertise with ability to connect with client brands, to deliver impactful results in the dynamic world of digital marketing. Work hustle aside, Priyaa enjoys traveling, watching movies and cherishes being a mother.

Team info

Malika Bhargava

Senior Project Associate

A Young India Fellow from Ashoka University who before the fellowship, completed her graduation in Commerce and Business Management. Her love for marketing grew through her experience organizing college festivals, leading her to the exciting space of Inception. When not working, you can find her reading fashion and skin-care blogs and listening to Lana Del Rey on repeat.

Project Associate

Manisha Alizar

Senior Project Associate

Manisha, after completing her graduation in business administration started her own gifting business page on Instagram. Passionate about digital marketing, she enjoys creating new content and designs.  A pair of good shoes, her favorite clothes, and a slice of chocolate brownie can just uplift her confidence and mood in a matter of seconds. When she is not working, she is spending time with her family and friends.

Sheetal Jain

Senior Project Associate

Sheetal has a background in management and is interested in digital marketing and design. She is making the most of her ideas and creativity through her design and marketing skills. When Sheetal is not working, she is trying out new restaurants or watching romantic comedies.

Deepika

Project Associate

Deepika is a fresher in marketing with an IT background. She started off by learning about marketing, later she was so interested that she decided to quit her IT job to become a full-time marketer. She believes in doing things that make her happy. When she’s not working, She loves to travel, watch anime and have fun with her friends.

Taru Singhi

Project Associate

Taru is a commerce student who spent a year exploring life in Australia. Upon her return, she realized she is passionate about marketing and branding, and joined us at Inception. Apart from work, she spends her time baking, watching K-dramas, and reading historical fiction. She also loves to have intense discussions on the most happening thing right now.
Team info

Joan Inbam

Design Associate

Joan is a creative and Innovative designer with experience in Designing, Multimedia and Video Editing. She loves to learn and work with the latest softwares. When she isn’t working, she spends her time singing, dancing, cooking and watching YouTube videos.

Design Associate

Afrin Fowmitha

Design Associate

Once an ardent medicine aspirant, Afrin ended up in Journalism for her undergraduation which eventually paved her way into design. Afrin is also a digital artist who spends most of her time making digital portraits. Apart from the time spent juggling design and digital art, you can find Afrin immersed in making dot mandalas, reading fanfiction with a goofy smile on her face, or zoned out!

Team info