Tag Archives: Content Marketing

Digital Marketing – The Garmin for Marketers

    Imagine you’re driving in a new city and there is no GPS, Google maps or Garmin. All you have is a plain old roadmap! So, how does the drive go? Seems old school in this day and age right? We draw the same parallel between traditional media marketing and digital marketing, where the […]

Brand Platforms -In the Era of Social Media

One of the greatest challenges for a Brand, is to be able to connect with its desired Target Group (TG); more so today, with the explosion of online and social media marketing clamouring for mind share. So how can your brand rise above the noise and be heard, given various time, money and resource constraints? […]