Category Archives: Case Study

The 4 Facets Of Effective Brand Communication

The other evening my husband and I were having a conversation about persuasion. He happens to be a lawyer, and I, a marketer, and therefore, the art of persuasion is something we consider to be of primary importance. A lawyer who wishes to win a case, must be able to persuade the Judge or the […]


Working with Boutique & Cult Brands

Boutique or cult brands are typified by a distinct, differentiated brand personality that is amplified in a consistent, powerful brand voice. They are usually passionately built by their founders with painstaking attention to every aspect of the brand. In fact, such highly differentiated brands often struggle to find the right marketing partner who ‘get them’. […]


Case Study: Coca Cola – Open Happiness through Music

What is Coke Studio all about? Coke Studio is an initiative to bring music of different genres together in a mellifluous mélange by the world’s largest beverages company, Coca-Cola. Originally the concept of a Brazilian show called Estudio Coca-Cola, the idea was repurposed for the subcontinent with India and Pakistan having their own versions. The […]


Case Study: The Red Elephant Foundation – MyWorld / Post 2015 Agenda

Social Media has the power to change how civil society participates and influences causes and issues they deeply care about. Leveraging Social Media for the My World Campaign Set up in June 2013, The Red Elephant Foundation’s work has pivoted around social media and digital media, as it works through storytelling and interactive engagement online. […]


Case Study: Magzter – Changing how the world read.

When the internet revolutionized reading habits globally, it undoubtedly shrank space and attention spans for print magazines and newspapers. And yet, there was a small segment of people trying to wed their interests in the old media platform with the opportunities and possibilities created by new technological trends. One such successful venture is Magzter, a […]


Case Study: Paper Boat – Quenching thirst by rekindling memories

What was the campaign about? Paper Boat is a brand of traditional Indian juices and drinks by Hector Beverages. What caught our key about this young, vibrant brand is the emotional connect it has made with consumers in a short span of time. Not an easy task, given the large budgets of some alternate / […]