The other evening my husband and I were having a conversation about persuasion. He happens to be a lawyer, and I, a marketer, and therefore, the art of persuasion is something we consider to be of primary importance. A lawyer who wishes to win a case, must be able to persuade the Judge or the […]
Did you change your profile picture to include the light saber? Regardless of whether one has seen the original installments of Star Wars or not, today, the world has so ubiquitously come to know of the film – even millennials born way after the movies released – thanks to a clever digital media campaign. From […]
In an earlier post, we explained how we believe Brand Platforms can be leveraged in the era of social media. In this post, we share specific examples of Brand Platforms, which have worked very well in India and have captured public imagination in recent times. What we mean by Brand Platform: While the general connotation […]
Being a Consulting & Outsourced Marketing firm, we at IBS get to meet business owners with varying sizes and types of businesses – from bootstrapped start-ups to profit-making mid-sized companies and even the large companies. One of our key observations is that, no matter what the scale of the business, marketing as a function and […]
