Category Archives: customer satisfaction

The 4 Facets Of Effective Brand Communication

The other evening my husband and I were having a conversation about persuasion. He happens to be a lawyer, and I, a marketer, and therefore, the art of persuasion is something we consider to be of primary importance. A lawyer who wishes to win a case, must be able to persuade the Judge or the […]

Customer Service: Going the extra “inch” – Team Blog#1

Team Blog by Pavithra Chara – Partner @ IBS Customer Service is an area that always intrigues me and I enjoy observing the widely varying levels of customer service in my interactions with different product and service companies.  There is always debate on whether the extra mile that some companies choose to travel in the […]