The other evening my husband and I were having a conversation about persuasion. He happens to be a lawyer, and I, a marketer, and therefore, the art of persuasion is something we consider to be of primary importance. A lawyer who wishes to win a case, must be able to persuade the Judge or the […]
Today, or rather last night, my state lost a dynamic leader – Selvi Dr. J Jayalalithaa, fondly referred to as Amma. This post is not a political tribute or even a personal eulogy to a tough stateswoman. In her passing however, and in replaying the most remarkable aspects of her public persona, I was reminded of the […]
How often have you come across content screaming at you from your social media platform, offering up “10 places you have to see before you turn thirty” or “10 reasons why Leonardo di Caprio must win an Oscar”? The range of these new age content gimmicks is as varied as “12 uses for chalk that […]
When the internet revolutionized reading habits globally, it undoubtedly shrank space and attention spans for print magazines and newspapers. And yet, there was a small segment of people trying to wed their interests in the old media platform with the opportunities and possibilities created by new technological trends. One such successful venture is Magzter, a […]
Did you change your profile picture to include the light saber? Regardless of whether one has seen the original installments of Star Wars or not, today, the world has so ubiquitously come to know of the film – even millennials born way after the movies released – thanks to a clever digital media campaign. From […]
I am sure many of us have woken up one fine morning and felt, I am not looking right! Perhaps a dire change of wardrobe is needed, maybe a new haircut, maybe it’s the glasses that need changing or could be a great tattoo. A need for personality change or improvement applies not just to […]
Being a Consulting & Outsourced Marketing firm, we at IBS get to meet business owners with varying sizes and types of businesses – from bootstrapped start-ups to profit-making mid-sized companies and even the large companies. One of our key observations is that, no matter what the scale of the business, marketing as a function and […]
CAPITAL P While doing my research for this article, I was amazed! When you type ‘resources for start-ups’ the most common and top of the line entries focus on financial resourcing, idea resourcing, design resourcing and so on. So little has been said about ‘people resourcing’. Getting the right people is half the battle won, […]
You wake up one morning and it hits you. The product or service that wants to get created stands in front of you and beckons you. Sure enough every entrepreneur has faced this moment – the moment your idea stares you in the face and awaits your efforts to make it a reality. And it […]
