Category Archives: ROI Marketing

The 4 Facets Of Effective Brand Communication

The other evening my husband and I were having a conversation about persuasion. He happens to be a lawyer, and I, a marketer, and therefore, the art of persuasion is something we consider to be of primary importance. A lawyer who wishes to win a case, must be able to persuade the Judge or the […]

Digital Marketing – The Garmin for Marketers

    Imagine you’re driving in a new city and there is no GPS, Google maps or Garmin. All you have is a plain old roadmap! So, how does the drive go? Seems old school in this day and age right? We draw the same parallel between traditional media marketing and digital marketing, where the […]