Monthly Archives: August 2011

The Saga of Sales – Team Blog#2

Team Blog by Mala Dhalani – Head, Marketing Services @ IBS For someone who dreamed of the “Brand Manager” designation while at B School, I have spent the first four years of my corporate life in Sales. As if being a Sindhi was not enough, numbers assumed a different level of importance in my life […]


Customer Service: Going the extra “inch” – Team Blog#1

Team Blog by Pavithra Chara – Partner @ IBS Customer Service is an area that always intrigues me and I enjoy observing the widely varying levels of customer service in my interactions with different product and service companies.  There is always debate on whether the extra mile that some companies choose to travel in the […]