Today, or rather last night, my state lost a dynamic leader – Selvi Dr. J Jayalalithaa, fondly referred to as Amma. This post is not a political tribute or even a personal eulogy to a tough stateswoman. In her passing however, and in replaying the most remarkable aspects of her public persona, I was reminded of the […]
As a marketer in a business-to-business (B2B) company, have you been wondering if a newsletter is necessary for your organisation? Or have you launched a newsletter but you are not really sure of what to expect from it? Even in this era of social media, email newsletters are one of the most effective and cost-efficient […]
I am sure many of us have woken up one fine morning and felt, I am not looking right! Perhaps a dire change of wardrobe is needed, maybe a new haircut, maybe it’s the glasses that need changing or could be a great tattoo. A need for personality change or improvement applies not just to […]
In a meeting, a wise gentleman once summarized my marketing pitch for the company, made a few calculations, saw the ballpark investment I was asking him to make and exclaimed “I don’t even pay my sales guys that much!” In my personal opinion that is the exact exclamation that determined the destiny of his brand. […]
Being a Consulting & Outsourced Marketing firm, we at IBS get to meet business owners with varying sizes and types of businesses – from bootstrapped start-ups to profit-making mid-sized companies and even the large companies. One of our key observations is that, no matter what the scale of the business, marketing as a function and […]
CAPITAL P While doing my research for this article, I was amazed! When you type ‘resources for start-ups’ the most common and top of the line entries focus on financial resourcing, idea resourcing, design resourcing and so on. So little has been said about ‘people resourcing’. Getting the right people is half the battle won, […]
Team Blog by Mala Dhalani – Head, Marketing Services @ IBS For someone who dreamed of the “Brand Manager” designation while at B School, I have spent the first four years of my corporate life in Sales. As if being a Sindhi was not enough, numbers assumed a different level of importance in my life […]
