Tag Archives: branding

The Power of the Personal Brand or How a Personal Brand can help You and your Business

Today, or rather last night, my state lost a dynamic leader – Selvi Dr. J Jayalalithaa, fondly referred to as Amma. This post is not a political tribute or even a personal eulogy to a tough stateswoman.  In her passing however, and in replaying the most remarkable aspects of her public persona, I was reminded of the […]

Brand Platforms -In the Era of Social Media

One of the greatest challenges for a Brand, is to be able to connect with its desired Target Group (TG); more so today, with the explosion of online and social media marketing clamouring for mind share. So how can your brand rise above the noise and be heard, given various time, money and resource constraints? […]