Today, or rather last night, my state lost a dynamic leader – Selvi Dr. J Jayalalithaa, fondly referred to as Amma. This post is not a political tribute or even a personal eulogy to a tough stateswoman. In her passing however, and in replaying the most remarkable aspects of her public persona, I was reminded of the […]
In an earlier post, we explained how we believe Brand Platforms can be leveraged in the era of social media. In this post, we share specific examples of Brand Platforms, which have worked very well in India and have captured public imagination in recent times. What we mean by Brand Platform: While the general connotation […]
You wake up one morning and it hits you. The product or service that wants to get created stands in front of you and beckons you. Sure enough every entrepreneur has faced this moment – the moment your idea stares you in the face and awaits your efforts to make it a reality. And it […]
