Category Archives: better insights

The 4 Facets Of Effective Brand Communication

The other evening my husband and I were having a conversation about persuasion. He happens to be a lawyer, and I, a marketer, and therefore, the art of persuasion is something we consider to be of primary importance. A lawyer who wishes to win a case, must be able to persuade the Judge or the […]

The Power of the Personal Brand or How a Personal Brand can help You and your Business

Today, or rather last night, my state lost a dynamic leader – Selvi Dr. J Jayalalithaa, fondly referred to as Amma. This post is not a political tribute or even a personal eulogy to a tough stateswoman.  In her passing however, and in replaying the most remarkable aspects of her public persona, I was reminded of the […]


At Inception Day, the People Panel saw a lot of interesting aspects of attracting, managing and retaining talent for start-ups and growing organisations being discussed. Moving on from gender diversity, the discussion also looked at diversity of other kinds – religion, language and origin. This prompted this blog on what workforce diversity really does for […]