You wake up one morning and it hits you. The product or service that wants to get created stands in front of you and beckons you. Sure enough every entrepreneur has faced this moment – the moment your idea stares you in the face and awaits your efforts to make it a reality. And it […]
Here is another blog from team IBS and one that is written by me after a long long time!!! So what is it that took me so long to break this jinx? Was it that I had something called a writer’s block as Mr. Stephen King calls it? No, I write my own personal blog […]
Calvin & Hobbes by Bill WattersonImage Courtesy & Source: http://www.gocomics.com/calvinandhobbes/2009/07/20/ Recently, I was putting together material for a leadership development initiative for our client. One chapter in a book I referenced talked about “Manners” and how sometimes the managers who are competent but fail in collaborative work are the ones who simply put, lack “manners”.[*] Seems […]
Team Blog by Pavithra Charan, Partner – Inception Business Services June 1st dawned bright and happy for all of us here at Inception Business Services. A celebratory mood prevailed as we were marking our very first Inception Day. Although the firm came into being in March 2011 and well, the idea of Inception was founded […]
Inception Team Blog: Selling to the 20-Something(one): One of our clients is a fashion brand that has recently decided to focus on customers in the 18-25 years age-group. Another client has laun…
One of our clients is a fashion brand that has recently decided to focus on customers in the 18-25 years age-group. Another client has launched an online portal and is curious to know if younger customers will find the proposition attractive. A friend is working on making her organization more friendly and attractive to a […]
Team Blog by Mala Dhalani – Head, Marketing Services @ IBS For someone who dreamed of the “Brand Manager” designation while at B School, I have spent the first four years of my corporate life in Sales. As if being a Sindhi was not enough, numbers assumed a different level of importance in my life […]
Team Blog by Pavithra Chara – Partner @ IBS Customer Service is an area that always intrigues me and I enjoy observing the widely varying levels of customer service in my interactions with different product and service companies. There is always debate on whether the extra mile that some companies choose to travel in the […]
